In recent news relating to Final Fantasy, Cloud Strife arguably the most well known and famous mascot of Final Fantasy has gotten a spot in the popular Nintendo series Super Smash Brothers.
Cloud Strife designed by the famous and ever-loved Tetsuya Nomura made his first appearance in Final Fantasy VII as the star protagonist that the player controls throughout the game. Cloud has gone on to make many appearances in many spin off games like the Dissidia series and even Final Fantasy Tactics. He's also been in other non Final Fantasy titles such as the fighting game Ehrgeiz and Kingdom Hearts. Needless to say, he's been in more games than any other Final Fantasy character.
Many fans were excited to see Cloud's inclusion in Super Smash Brothers as you can see by many fan reaction videos online. With the recently announced Final Fantasy VII Remake at E3 this year, it's no surprise to see Cloud added to Smash. It very well might be a marketing strategy, I know many people would love to buy a Cloud Amiibo.