At Uncovered: Final Fantasy XV Square-Enix revealed to the world the Final Fantasy XV Universe.
A sub-franchise within the FF series that´s centered around FFXV. This sub franchise is composed a demo, a CGI movie, an anime OVA series, 2 mobile games (soon to be 3) with future DLCs centered around certain characters.
This is not the first time that Square-Enix makes a sub-franchise out of one game in the flagship series, the FFVII Compilation was the presedence to this but this multimedia universe was only born years after the original game launched.
What are your thoughts regarding Square-Enix making a multimedia "Universe" out of future installments (be it before the game releases or after it does)?

A sub-franchise within the FF series that´s centered around FFXV. This sub franchise is composed a demo, a CGI movie, an anime OVA series, 2 mobile games (soon to be 3) with future DLCs centered around certain characters.
This is not the first time that Square-Enix makes a sub-franchise out of one game in the flagship series, the FFVII Compilation was the presedence to this but this multimedia universe was only born years after the original game launched.
What are your thoughts regarding Square-Enix making a multimedia "Universe" out of future installments (be it before the game releases or after it does)?