For those of who not aware of the current goings-on, the guys behind the insanely popular Candy Crush Saga have recently decided to trademark the word "candy" on the grounds that any other IP with even the word in its name will generate brand confusion with customers.
More perniciously, King has decided to strike again, targeting the recently released indie strategy RPG title The Banner Saga and its developer (of only a few individuals to my knowledge) Stoic because they dare to feature the word "saga" in the title. Stoic, having just released the first episode of the trilogy as well as the accompanying multiplayer counterpart to the game, intends to complete The Banner Saga as a trilogy, but King intends to scupper this unless presumably Stoic renames the games because of some legal motions.
Just to give you an idea of what King's asinine reasoning for this is: aside from Candy Crush Saga, they also possess other meaningless titles such as Pet Rescue Saga and Farm Heroes Saga. In this wild leap in logic, Stoic's games could cause confusion among customers and fans of King's games, and this move is to protect the integrity of King's IPs or some crap.
I don't expect many of you here to be very aware of The Banner Saga, but I just want to raise awareness, if you haven't already seen it talked about online. It's spurred me to purchase the game and support Stoic firstly because it looks like a good game and one for strategy RPG fans, and secondly, this is a tiny, fledgling developer who is determined to hold on to the "Saga" name (what company has the right to a monopoly on a common noun?) against a company with millions to afford an army of lawyers.
Additionally, if you look up the etymology of the word, ask yourself which game deserves use of "Saga" in the name. Candy Crush or Banner? Exactly.
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