It's certainly no secret that in terms of organisation, SE Japan smacks of incompetence and shambles. The question we all wish to know is, to extent is this still true of the company today, compared to its most frantic heydays last generation. It's times like this I look at articles suggesting that Square has turned a corner (an image somewhat helped by being able to salvage a respectable MMO reboot from its aborted ashes in record time even at the cost of other projects and manpower) and realise how premature such judgements are being made. I don't blame them, because think we all had that spark of a moment when we convinced ourselves that the company has truly weathered the long storm and has come out stronger from it when FFXV and KH3 showed up last year.
a) Maybe they're right. Maybe development is going well, and they've got the Luminous officially up and running. Perhaps the game is set for late 2015 for Japan, and early 2016 for the West. It would certainly mimic what we have seen recently: FFXIII came out in December 2009 for Japan, followed by March 2010 for the West; FFXIII-2 in December 2011 for Japan, followed by January/February for the West; and Lightning Returns November 2013 for Japan and February 2014 for the West. A Q4 2015 release for Japan and Q1 2016 West for FFXV would fit into that biannual pattern we have had, and I wager if they plan on sequels, they may do the same down the line. Have a consistent pattern of releases, after all.
So if things are going well and this release window is possible, why the silence? Could be the marketing department. Could be the top echelons of the company. They could be resolute in the decision that marketing (which includes info dumps and showings, probably) would not earnestly begin until the product is relatively late enough in the development stage/has a foreseeable release date drawing near of say, in the next 12 months or so. This would of course, be a sensible decision for any other game that was not announced eons ago, and exactly the wrong strategy for FFXV, especially when all you do is ignite the fanbase. But as a company, you allow yourself to be detached from popular opinion, unless you're Yoshi-P diligently searching for feedback for FFXIV. You know people are still highly anticipating your game, and will still buy your products, so keeping them in the dark about FFXV seems no trouble.
So why show FFXV and KH3 at E3 2013? I like the theory posited from some people that they felt compelled to lay out their hand of cards at that pivotal moment, as the next-generation was being fully unleashed. You wouldn't wish to show up empty handed, especially to investors, if what you show up with demonstrate nothing of what your plans are for the next consoles, so i.e. they had to bring some goods along.
b) Hashimoto is lying, and is probably praying to Izanagi and Izanami for a miracle or something. He's been briefed on to only vaguely state to the inquiring world that development is going well, and that we should diligently wait for a better time for more information, while downing a few drinks in the dishevelled office space as it ferments in chaos. Or maybe it's not that dramatic, but it could be the case that progress on FFXV isn't exactly going as smoothly as planned, and a 2015/2016 winter release window is looking increasingly improbable.
President Matsuda frowns at the situation, and asks how the rest of the company is coming along. He is happily informed that the mobile front is doing very well, especially the social ones like Million Arthur, while Yoshi-P informs his boss that A Realm Reborn is doing better than expected. They're 2 million subscriptions in, and at this rate, it can easily make up for the losses of FFXIV 1.0, and be as successful as FFXI. Matsuda claps contentedly, and says that they shouldn't worry too much then. Heck, they can go buy Sony's stake in the company now! "Gentlemen," says Matsuda in the finest conference room on the 13th floor, "we can afford more time for FFXV, if it's not going too smoothly. It's okay, we're not about to collapse in on ourselves or anything, as we're doing really well, all according to keikaku. In the meantime we can uhh, well, expand upon FFXIV, obviously, our social/mobile front, our remasters front, and...heeeeey, have we done a Lightning Trilogy "definitive edition" yet? I'll call in Motomu and Yoshinori and see what they think."
"Sir, don't you think we need urgent restructuring as a company? That perhaps we've still yet to slay the dragons when it comes to communication ills, and efficiency problems, and how we're doing well in spite of all that?"
"Hush, Hiroyuki-san. Don't you have work to do, like a Guardian Cross followup game?"
"...."