This thread is pretty darn close to a copy and paste of an editorial that I posted on a separate site a little while back. Edited for content with further observations and corrections on a few errors, I've mostly posted this here because I want to see what the community here thinks the XV logo stands for- and also so you can all laugh at my wild guesses and likely blatantly inaccurate speculation.
I’ve had this topic on my mind for a long time. For every Final Fantasy title, the logo has had some connection to the story, usually depicting a major character, a major story element or both at once. With this in mind, what does the XV logo tell us? It remains unchanged from the game’s initial reveal as Versus XIII, and Nomura assures us that the game’s story remains as it was originally intended.
So, with that in mind, I’ve picked this apart and come up with my own conclusions.
Who is that woman?
Firstly, who is the woman in the logo? It’s an interesting question, and many people seem to think that she is the goddess Etro, a part of the Fabula Nova Crystallis core mythology and confirmed to be at least a part of XV’s story through the image Noctis and Stella discuss.
If you’re asking me, that doesn’t look much like what the Amano art in the logo is representing. The two depictions are like night and day if the logo indeed is a picture of Etro. That’s not to say it’s impossible that it’s her, but I find another option much more likely, if a bit too obvious.
I think the woman in the logo is Stella. With Amano art, it can be difficult to tell one person from another and it’s often so stylized that in-game features that make characters easily recognizable are lost in translation. However, the long hair seems to fit just fine, and there is a more compelling piece of evidence. The figure seems to have a halo at her back, a shining light or power, and I think that after you factor in Amano stylization it looks a lot like this:
Stella’s halo-like glyph and the glyph in the art are the most compelling evidence I can find for discerning who is specifically depicted in the logo. That and the fact that Stella appears to be one of two women in the entire XV world.
What’s going on in the logo?
This seems a lot harder to make any concrete assertions about. From here, I will be going on the very likely incorrect assumption that the woman in the trailer is Stella, so bear with me. There are a few interesting tidbits you may not have noticed. A little bit of hard looking on the logo before it was even XV reveals two very familiar looking figures.
It looks as though, at Stella’s shoulder and at her feet, are the two summons Leviathan and Bahamut. I wasn’t sure what to think of this when I initially noticed it, but with the new trailer things seem a bit more clear and a lot more interesting. The two figures are wrapped around Stella- perhaps even originating from her.
During Niflheim’s attack on Accordo, we see the massive summon Leviathan tearing apart the entire city. It acts as something of a superweapon, demolishing everything there is. We know that Stella has magical abilities much like Noctis, so if Leviathan indeed originates from her as the logo seems to suggest the implications are many.
Could Stella be attacking Accordo on such a massive scale? Are her abilities being used as a weapon of war? If it is her, what does her dialogue to Noctis at the beginning of the reveal trailer mean? How does she feel about causing so much mayhem and destruction?
It should also be noted that in the logo, Stella is sleeping, a theme we know will be very prevalent in XV. What exactly this means is mysterious, but if Stella is tied into one of the core themes of Versus it’s safe to say the story has huge plans for her. It's also worth noting that the patterns one can see on Stella, while looking initially like your typical Amano ornamentation, are consistent with the style used to portray Vanille and Fang in crystal stasis in the XIII logo.
I think that’s enough supposition, speculation and assumption from me for one day. I hope you’ve enjoyed my wild leaps of logic if nothing else, and that I’ve given you something to think about. Of course all of this might be completely untrue, but hopefully I’ve opened some discussion.
Most of all, I want to hear your own thoughts. What does the logo mean to your eyes? How do you think it will tie into the story? Do you have your own theories for what it means to Final Fantasy XV? Please, by all means, share them with us.